For my User Interface II module in MAD School, where I am studying Communication Design and UI UX Design, I created a redesign of Kinokuniya's online webstore.
Kinokuniya's webstore did not match their physical store presence, so I identified it as an issue that can be improved on with user experience research and ideation.
![](https://cdn.myportfolio.com/03be576d-9953-40af-af9d-ae81526dfee3/05a3fb38-79d1-48e4-83ea-6dd9b5ac1a6b_rw_3840.png?h=7391643bc5d9840cb1061fb44e042bd5)
![](https://cdn.myportfolio.com/03be576d-9953-40af-af9d-ae81526dfee3/8e9c591e-fd82-4bfd-a6a9-270b2a899c89_rw_3840.png?h=753f734cf9b8a814d4c9b625e0d9c6cc)
![](https://cdn.myportfolio.com/03be576d-9953-40af-af9d-ae81526dfee3/eb550788-cca6-453b-965d-eee78865e950_rw_3840.png?h=f34661da2b45445f0548d1d4aee91048)
![](https://cdn.myportfolio.com/03be576d-9953-40af-af9d-ae81526dfee3/3672ef9f-36cf-4e78-ad94-59dd47c5c45f_rw_3840.png?h=2d47bc226c6b5dcaeb5829ead17e0d5b)
![](https://cdn.myportfolio.com/03be576d-9953-40af-af9d-ae81526dfee3/d2fbaba1-f4c4-40c3-a77a-1abe927603d6_rw_3840.png?h=b32d1dd507e6c21174a59ec1254ff5bd)